Qualitative research typically uses which sample characteristic?

Qualitative research typically uses which sample characteristic?

• A. Large, Representative Sample
• B. Small Number Of Subjects
• C. Randomized Controlled Group
• D. Longitudinal Cohort

Answer: (B)

Qualitative research aims for depth and rich, contextual understanding rather than broad generalization. To achieve that, researchers work with a small number of participants chosen purposefully to capture a range of perspectives related to the question. This allows in-depth interviews, observations, and iterative analysis to unfold themes thoroughly and reach saturation, where new data stop adding new insights. The other options point to approaches typical of quantitative work: a large, representative sample is used to generalize findings to a population; a randomized controlled group reflects an experimental design; a longitudinal cohort follows participants over time, often in quantitative terms. While qualitative studies can be longitudinal or involve multiple cases, the hallmark sampling trait is the small, deliberately selected sample that enables detailed exploration.

Qualitative research aims for depth and rich, contextual understanding rather than broad generalization. To achieve that, researchers work with a small number of participants chosen purposefully to capture a range of perspectives related to the question. This allows in-depth interviews, observations, and iterative analysis to unfold themes thoroughly and reach saturation, where new data stop adding new insights.

The other options point to approaches typical of quantitative work: a large, representative sample is used to generalize findings to a population; a randomized controlled group reflects an experimental design; a longitudinal cohort follows participants over time, often in quantitative terms. While qualitative studies can be longitudinal or involve multiple cases, the hallmark sampling trait is the small, deliberately selected sample that enables detailed exploration.